French label Chloé was started in 1952 as an alternative to the norm's strict adherence to haute couture. Founder Gaby Aghion spotted a void in the market and the notion of Prêt-à-Porter was born. The list of past designers reads like a who's who of fashion's greatest, including Karl Lagerfeld (who took it to iconic status in the 1970s), Stella McCartney and Phoebe Philo. British designer Hannah MacGibbon is the new creative director, look out for her refined take on easy glamour. This spring's sumptuous palette of sand, off-white and café latte is perfected in her latest collection of sleek silk blouses, slouchy shorts and flowing cotton dresses.
